There are over 250 million monthly users of Pinterest globally, making this one of the best social media platforms for businesses to market their brands. Over the last year, visits to the website have grown by over 4,000%, yet the ability of this platform to boost...
5 Businesses That Should be on PinterestThere are over 250 million monthly users of Pinterest globally, making this one of the best social media platforms for businesses to market their brands. Over the last year, visits to the website have grown by over 4,000%, yet the ability of this platform to boost businesses is yet to be fully appreciated. The majority of digital marketers, including some of the best social media marketers in Dubai, have changed tactics and depending on the type of business one runs, more focus is put towards the use of Pinterest as a marketing tool. It is no brainer that many businesses are still wary of using the social media platform. The majority of them are concerned that the platform is only meant for fashion companies or simply post pictures on your wedding day. Some have even gone ahead to state that the site needs a professional to maneuver around it since they are not sure how to go around it. If you are running a startup business, hiring a freelancer in the UAE might be a little more expensive for you, so you ought to have it all figured out by yourself – at least for a start. This post seeks to guide through Pinterest, why it should be incorporated in your social media campaigns, and also the types of businesses that ought to use Pinterest in their strategies. Reasons to Use Pinterest for BusinessesBefore getting into the nitty-gritty on how businesses benefit from this popular social media platform, it is essential first to understand what exactly it is. Well, Pinterest can be best described as your favorite photo album or a mood board. It was launched in 2010 and has both a mobile app and a website, which allows users to “pin” images that can be found on the internet to create photo galleries that, in most cases, are theme-based. This is by far, one of the best platforms used by freelance social media marketers in Dubai as they can not only showcase the products that they wish to sell but also revealing their aesthetic taste. Just like the majority of other established platforms, opening a Pinterest account is entirely free, for both individual and business accounts. The business account offers access to analytics tools. That said, here are the top five compelling reasons your company should start using Pinterest for marketing. 1. Convert more browsers into buyers 2. Drive lots of traffic 3. Get more inbound links 4. Integrate with your website and other social media platforms 5. Discover your audience better Nevertheless, even with all these benefits that can be found with the use of Pinterest, having a bad social media marketing strategy is a sure way to take your business down the drain. Ensure that you take your time to figure out what works best for your brand. Types of Businesses Benefitting from PinterestIf you are just getting started, it might be time to start thinking outside of the box and make good use of Pinterest as a marketing tool. If unable to do this by yourself, you can always find reliable social media marketers in the UAE that will do all the work for you. So what type of businesses would benefit from Pinterest?The creative industryTo survive in this industry, your products must totally stand out from the rest in a way that is more appealing to the masses. Some of the types of businesses that would greatly benefit from Pinterest from the creative world include fashion & design, arts & crafts, and DIYs. Those in the entertainment industry also fall under the creative industry meaning musicians and films can get more following from this platform. The mediaWhen we talk of the media, this technique involves journalists using the platform to showcase their work by pinning images of breaking news (or any other type of news) and also to find trends & ideas. Corporate brandingBig brands use Pinterest in many ways to promote their businesses. Some of these methods are:
HospitalityPeople love looking at pictures related to travels as it boosts their imagination and the ability to see what is out there. If you run a hospitality or tourism management company, then this should be your haven to communicate with your followers through images. Furthermore, the cookery or hotel business also thrives on this site. Simply by posting images of tantalizing meals is a great way to make all those that view the picture to click and find out more concerning it. At the end of the day, you will have received more traffic to your site; hence, more sales. Real estateIf you are an avid Pinterest user, then you might have come across pictures of stunning houses and other property on display. Such images tend to grab much of our attention, and we might end up clicking on them. This is a clear indication that the real estate greatly benefits from Pinterest since much of its sales are image-based. Once the pictures are appealing to the viewer, then chances of them clicking on the link and ultimately becoming a customer are quite high. ConclusionThe world of marketing keeps on changing and just like some of the best freelance social media marketers in Dubai, you have to up your game. Think outside of the box and incorporate Pinterest into your business marketing strategy today. Related Posts:7 Bad Social Media Campaigns That Will Drive Your Business into the GroundIf social media marketing doesn’t work for your company, then you are probably doing it wrong. This is one of the best solutions for marketing your products, brand, and services without having to go through the old manual word of mouth marketing such as roadshows. It... Looking To Save On Your Advertising Costs? Social Media Marketing May Be The Solution For YouSocial Media Marketing has emerged as one of the most effective marketing methods of the 21st century. By giving you direct access to your customers, social media allows you to find out what they seek in products and services. You can see their immediate reaction to... 10 Fantastic Tips on How to Choose the Best Social Media Marketing AgencyDigital marketing generally entails knowing where your target audience is and posting your content there. Back in the days, this was pretty simple as there were only three major types of advertisement platforms; TV, radio, and print media. All one had to do was to... via Bawabba Blog http://blog.bawabba.com/freelance-social-media-marketing/5-businesses-that-should-be-on-pinterest/
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February 2020
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